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Bata: The story of a bankrupt worker to owner, now this Indian took over the command

New Delhi. Shoe giant Bata Shoe Organization announced the appointment of its India CEO Sandeep Kattario as CEO of Global Level on November 30. The company said in a statement that Kataria is the first Indian to work on the global role in Bata. He will replace Alexis Nasard. Nassard is leaving his post after working for 5 years. Let us know that Kataria was associated with the company in 2017 as CEO of Bata India. Kataria has been appointed global CEO of Bata with immediate effect. Know who Sandeep Kataria is Kataria, who did engineering from IIT-Delhi, is a 1993 PGDBM gold medalist from XLRI. He has 24 years of work experience. He has worked at Unilever, Yum Brands and Vodafone in India and Europe. Kataria stayed in the consumer goods company Unilever for 17 years. Prior to joining Bata India, he was Chief Commercial Officer at Vodafone India. In July 2017, Sandeep Bata joined India and was appointed president of India region after two years. Bata India’s profits doubled under Kataria’s leadership. Sales growth was also in double digits. He introduced the youth to his side by presenting Bata in a new style and taste. Bata India had a net profit of Rs 327 crore and a turnover of Rs 3,053 crore in 2019-2020.Also Read: India may get first 5G connection by 2021, 35 crore users will be available in 2026: report claims The first factory in India was opened before independence Bata King has been a shoe manufacturer in India for a long time. Although it is an MNC company to say, but the heart is completely Hindustani. About 90 years ago, this brand made its debut in the country. Bata opened the first factory in Konnagar, West Bengal, which later moved to Bataganj. After Bataganj Bihar five factories started including Faridabad (Haryana), Pinaya (Karnataka) and Hosur (Tamil Nadu). In all these places, cheap, comfortable and sturdy shoes are made of leather, rubber, canvas and PVC. Bata is a shoe brand in India with its own loyal middle-class customer community.
Know how Bata became the master of the hearts of the world Bata is a company from the country of the Czech Republic. It was started in 1894 by Tomas Bata. The company came to India in search of rubber and leather and started in 1939 from Kolkata. The country’s first shoe machine was installed in Batanagar. Today, India is Bata’s second largest market. Bata was listed in June 1973. The IPO came at a price of 30 / share. Bata has 1,375 stores in the country with 8,500 employees. This year the company has sold 5 crore shoes. The company has offices in 90 countries. It has a total of 30,000 employees and 5,000 stores. Every day, 10 lakh customers come to the company’s store.

Tomas Bata

Story from a bankrupt employee to a boss The Bata family, who lived in Jlin, a small town in the European country of Czechoslovakia, had lived and built shoes for generations. Years passed in the midst of conflict. The fate of this family was reversed in 1894 when son Tomas had big dreams. He made his sister Anna and brother Antonin his allies to make the family industry professional. With great difficulty, the siblings persuaded the mother and received $ 320 from them. After this, he rented two rooms in the village and took two sewing machines on loan, bought raw materials and started business by taking out loans. Learned work by working as a worker in a shoe company Against Tomas G. Bata, despair did not allow herself to be dominated after she left her siblings’ business and in just 6 years the work was put in such a situation that the shop was now starting to shrink. Tomas had to take out a huge loan to grow the business. There also came a period when he went bankrupt for failing to repay the debt on time. In such a situation, Tomas and his three employees learned to work for six months as laborers in a shoe company in New England. During this time he kept a close eye on the functioning of many companies and returned home after understanding their functioning. Here he started to work in a new way. In 1912 Tomas employed 600 workers and employed hundreds at home. Set up exclusive stores in Bata, planning to sell together with production. Also read: Moody’s said that over the next two years the capital of banks in the Asian region will decrease, Indian banks will not be affected if no new investment is received. After the World War, Bata made enormous progress and expansion with the formula to lower the price. Bata’s shoe production grew nearly 15 times and spread to about 27 countries. India was also one of them. The Bata Stores chain of stores also became a hit and hundreds of franchises opened. In the meantime, thinking 50 years ahead, Bata expanded the company by making products such as socks, leather goods, chemicals, tires, rubber products in addition to shoes. Now Bata Shu became a group instead of just a company. Bata quickly became the world’s largest shoe exporter. Tomas Bata built its headquarters in a building that is considered the tallest concrete building in Europe. On July 12, 56-year-old Tomas Bata died in a plane crash. Unfortunately, this incident happened to his plane after he hit the chimney of one of his buildings.

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