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Cadbury Chocolate: This seller’s idea changed the fate of the business

The famous chocolate company Cadbury came into the spotlight in the year 2003 through the discovery of a worm in its product. At the time, the company’s credibility was at stake.

  • News 18
  • Last updated:November 23, 2020, 2:37 PM IST

New Delhi: The famous chocolate company Cadbury came into the spotlight in the year 2003 through the discovery of a worm in its product. At the time, the company’s credibility was at stake. It was difficult for the company to get out of this crisis (crisis). In the year 2018, the former director of Cadbury Bharat Puri (Bharat Puri), in consultation with CNBC TV-18, spoke openly about this dispute. He had said he had to go to great lengths to rebuild the company’s credibility. In addition, he also talked about how the idea of ​​resorting to Amitabh Bachchan, the great hero of the century, got out of these troubles: The question is the credibility of the company Bharat Puri is currently the general manager of Pidilite. In the interview, he mentioned that Cadbury’s best-selling milk chocolate got into controversy when some customers said it was a worm in 2003. Also read: Rail crisis in Corona, Tejas closed today, loss of millionsAfter this, there was much disagreement between the company and the Food and Drug Administration. Puri went on to say that sales of Cadbury chocolate have fallen dramatically during the holiday season, while at the same time, there has been high demand about the company’s credibility. Such a solution after seven months Puri said in an interview that the head of the company had also been concerned about this dispute. Puri said the company chairman had also said a lot to him about this dispute. Puri described this incident as a great experience in his life. He said it was time for his trial, where he had to make a quick decision. Puri said we were not accusing anyone during this time. We had devised a strategy to overcome this crisis. But after seven months thanks to a salesman, the company managed to get out of this crisis. Also read: Great news for job seekers! There are a lot of rules to change shifts, you know everything The seller’s idea worked Puri said, a salesman named Amit Upadhyay helped us get out of this crisis. Amit said sir, we need to choose Amitabh Bachchan as brand ambassador to build our brand image. I asked Amit why? .. He told me that people in this country listen to only two people, Atal Bihari Vajpayee and Amitabh Bachchan. Please tell us that Vajpayee was the country’s prime minister in 2003. After this, Amitabh Bachchan resorted to recovering from this crisis.




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