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Daddy’s supermarket changed face after she left a hefty salary, which now earned 5 crores at startup

Startup Success Story: A young man living in Saharanpur, Uttar Pradesh, retired from a good salary job at a multinational company and started a supermarket startup. Now they earn about 5 crore rupees annually with this startup. However, he also had to work hard for this.

  • News 18
  • Last updated:February 10, 2021, 9:44 am IST

New Delhi. It is said that time changes and many changes need to be made over time. Sanjay Aggarwal and his son, residing in Saharanpur, Uttar Pradesh, have adhered to this. About 14 years ago, in 2006, Sanjay Aggarwal decided to expand its supermarket from 10 by 20 square meters to 1500 square meters. But even after this upgrade, there was no significant increase in his business. Sanjay’s son Vaibhav Agarwal saw that even after so much hard work, his father was unable to make enough profit and was unable to continue his business. Losses, lack of capital and underinvestment have constantly weakened his business. Seeing his father’s fight, 31-year-old Vaibhav helped him. Apart from this, today Vaibhav has rejuvenated more than 100 supermarkets in a dozen cities. That’s how he started his own startup – The Grocery Store Company. In the past two years, he has made a turnover of about 5 crores from this startup. Vaibhav says his father was the only one making money at home and he ran a grocery store in Saharanpur called ‘Kamla Store’. After completing the engineering in 2013, Vaibhav worked with his father in the store for a few months and then started working in a multinational company in Mysore through campus plates. The experience of Mysore’s retail market turned out to be totally new to him. Vaibhav, who lives here for work, discovered that there are smart shops here. These stores have very different product mix and chain systems. He left the multinational and received a salary of 10,000 rupees After shopping in these stores, he got an idea of ​​how to improve his father’s store. After knowing about these stores for several years and after some thought, Vaibhav resigned. In 2014 he became a sales manager at a retail company in Saharanpur at a salary of Rs 10,000. Vaibhav says during this time he understood from the logistics of the retail market to how his product mix changes with place and distance. They found that the product mix changes every mile. Even the presentation and packaging vary. After seeing all this, many kinds of business ideas came into Vaibhav’s mind, but he was in no mood to quit the job again.Also read: Vader’s paanwinkel, if there was no money for fees, then studied at free school, today own automation company Shopping lessons learned from studies and work experience The startup industry was booming in 2014-15, but they didn’t know about it. To understand the concept, he decided to do a Masters in Business Management in Delhi. Here he helped shape his idea with the help of academics and teachers. He was able to learn about many other issues related to the supermarket market and the unorganized sector. After completing his master’s degree in 2017, he joined an FMCG company in Delhi. With this job he got information on retail in 6 states including Punjab, Haryana and Uttar Pradesh. He understood all the little things about the product flow and drafted the reports.
First of all, father’s shop was rejuvenated Vaibhav decided to quit this job within a year and make a change in his father’s grocery store. In 2018 he made several changes to this store. He changed the way of storing products in this store and also designed software to collect information about product sales and their inventory management. They removed the products from the store that were at a loss due to low sales and kept all the products in the store so that they would be noticed by the customers. For example, their number of customers and their spending capacity increased. READ ALSO: Taught as a child with disabilities, started empowered startups to empower the weak, now sales of 12 Crores 100 shops in small towns changed fate This change reached the people in their stores through word of mouth. In this way, after seeing his shop, a person requested to change his shop in the same way. After putting a little more emphasis through digital marketing, a few more people asked them to switch stores. This is how Vaibhav launched its startup. Vaibhav says he will have changed the image of more than 100 stores in about 12 cities by January 2021. Most of these are from Tier-II and Tier-III cities. Speaking of his experience, people are willing to make changes in the grocery business, but they are not getting such services that will allow them to receive guidance. Most supermarkets date back to the days of grandfather or father. They have not changed with time and the changing market. This startup is also working to set up a new store The Vaibhav startup not only works to change the old store, but also helps build a new store from the very beginning. With the help of this startup, customers also have the option to bring some products. Aside from fees, they charge Rs 1,000 per month from each store for software and analytics. The analysis report is issued every 15 days so that the retailer can make the necessary changes to their store. In addition to managing inventory, it also helps boost business. READ ALSO: Always upgrading like cell phone is a job, it’s important to know these mantras to stay up to date What is the biggest challenge of this startup In the 2019-20 fiscal year, this startup generated a turnover of 1 crore rupees. It is expected to increase to Rs 5 crore by March 2020-21. Vaibhav goes on to explain that his company’s most difficult task is to prepare the customers to make changes in their store. They must provide information about the profit generated by this change. Apart from this, customers should also explain the costs incurred. This startup has turned many stores between Rs 7 lakh and Rs 30 lakh. It takes them 6 months to 1 year.




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