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International Coffee Day-3 Friends’ Coffee Business Hits in 4 years! Earn crores now

International Coffee Day 2020- International Coffee Day is celebrated on October 1 every year. This day is celebrated in honor and respect of everyone involved in the coffee industry. That is why today we tell you about the company that has earned crores from three friends related to the coffee business …

Mumbai.During college, three friends Ashwajit Singh, Ajit and Armaan Sood were very upset because they drank good coffee. But he didn’t think it was a problem, but created a new source of income. Yes, from here he got the idea of ​​his business M.La And they decided to make making good coffee easier. In 2016, the trio transformed the idea of ​​brewing coffee into a business and started a cold brew coffee startup called Sleepy Owl. Let us know what his journey has been … Let us tell you that the growth of his business has been more than 100 percent over the past two years. While tea is the most preferred beverage in India, coffee is also slowly becoming a popular choice. In such a situation, now is the right time to bring new flavors and formats. sleepy owl coffee story, sleepy owl coffee review, sleepy owl coffee discount It has startedRaising a lineup like Sleepy Owl, he started with Rs. 12 lakh from his savings and family. With the funding of Rs 3.5 crore from a DSG partner, his business started to grow rapidly. Sleepy Owl has currently reached more than 25,000 customers. The company, which records 100 percent year-on-year growth, aims to increase the store’s presence from its existing 100 stores to 1,000 in two years. As a unique brand, the company has a future plan to make space in people’s homes and on office. That’s why the company is working on bringing new flavors To increase its reach – To distribute its product to customers, Sleepy Owl works on B2B and B2C platforms. The company is also selling the project on Amazon with its website. In addition to supplying its products directly to cafes and restaurants for B2B, the company contracts with headquarters so that brand equity can be created from all sides. Sleepy Owl is currently on Pop Up Basis at KPMG, Comic Con. In the retail market, Sleepy Owl has a presence in local retail stores along with major stores such as Foodhall, Modern Bazaar. This is how you prepare tasty coffee Sleepy Owl uses Arabica beans for cold brew coffee. To make instant cold brew coffee, fresh beans are ground and brewed for 20-24 hours. The specialty of Sleepy Owl coffee is that no heat is used to make it. This reduces the bitterness as well as the acidity of the coffee and makes the coffee taste better. The company supplies coffee to customers in home-made and ready-to-drink two-way packaging.
Income– Business revenue comes from many of these platforms, although 60-70 percent of online models do the tenders. To increase brand loyalty, the company has also launched a subscription model, with coffee delivered every 7 or 15 days. The company’s unique name and special packaging have also played an important role in making the product different.




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